Domestic Violence Awareness Campaign

October 22, 2015 in Branding, Logo Design, Web Design, Film Design

Brief: Domestic Violence Prevention Centre asked me to create a branded campaign, built around a memorable and powerful strap line. This campaign is aimed squarely at the potential perpetrators of domestic violence.
Tone: Confronting, thought provoking, serious.
Idea: I decided to focus the campaign around the brutality of violence by men against women and the idea that you will get caught red handed if you leave your mark. I also played with the notion that some people will turn a blind eye to domestic violence or refuse to speak mostly out of fear.