FRSH FOX - Fashion logo and website

September 17, 2015 in Branding, Web Design, Logo Design

Brief: The client specialises in ethically produced clothing and footwear. They intend to launch a fashion website with the sole intent of selling clothes that don’t exploit the environment or workers. I created a name, logo, website and brand that’s fun, chic and clean, centred around ethical clothing and footwear.
Tone: Clean, edgy, fun
Idea: For this project I wanted to create a website that looked clean and chic, but also fun and engaging.