Organic Gold

August 12, 2015 in Branding, Print, Logo Design

Brief: To re-brand Organic Gold for Ami Ben Hur. Ami was in need of a better brand identity and it is was my job to develop upon what was requested by the client. Organic Gold create pure 24 carat gold, hand crafted jewellery that is devoid of the chemicals often used in its extraction.
Tone: Spiritual, purity, simplicity, organic, timeless value, ancient currency, trust, authenticity, well being, holistic living natural. Idea: I wanted the design to reflect the notion of organic, extravagant jewellery through the use of simplistic, elegant design and layout. The overall layout for the brand revolves around the golden ratio rectangle and spiral. The golden ratio not only ties in the organic brand identity that Organic Gold stands for but also offers captivating design.